Most Americans have been raised to believe being colorblind is the best way to achieve racial justice. In reality colorblindness was developed to help keep white supremacy in place. Yet because the ideology of colorblindness is so entrenched in our society as the correct approach to racism, those who name and discuss race are accused of being racist and divisive.
Why Color Matters exposes the racist roots of colorblindness and educates about the problems of this ideology. Participants learn principles of color consciousness and practice applying them in realistic scenarios.